January 09, 2006

Vodafone and Sony NetServices introduce "Vodafone Radio DJ"

Released: 2006-01-09

Vodafone and Sony NetServices introduce "Vodafone Radio DJ"

- Service enables customers to tailor music to their tastes through its unique personalisation ability
- The world?s first fully convergent music service

Today, Vodafone and Sony NetServices are announcing a partnership for the global roll-out of the world's first fully convergent music service
- Vodafone Radio DJ - offering interactive, personalised radio channels streamed to both 3G mobile phones and personal computers.

With Vodafone Radio DJ, customers have access to hundreds of thousands of songs, both current popular hits and back catalogue, from the world's largest record companies, and many smaller independent labels.
Customers can access streamed radio channels, bespoke collections, and channels defined by customers themselves.

The key feature of Vodafone Radio DJ is its easy-to-use personalization system, which enables customers to "train" the pre-programmed radio channels to their own personal tastes by simply pressing a button to indicate "like" or "dislike" while listening to a song. If a customer presses 'dislike', the music skips to the next song.

Through Sony NetServices' detailed classification of each song in the catalogue - analysing beat and harmonies as well as genre and mood - the radio channels that individual customers receive will feature more songs that have characteristics in common with songs that are liked, whilst avoiding songs with characteristics similar to those that the customer dislikes.

The Vodafone Radio DJ service consists of three elements:

Pre-defined channels. Customers can select a radio channel based on mood or genre. If the customer indicates that they don?t like the song, the channel skips to the next track within the channel. Customers can also buy any songs that they like and these will be automatically available for download to their phone and PC.

Personal Channels. By rating songs on the existing radio channels, the customer can create a number of new, personal channels corresponding to their desired genres, moods or specific themes.

Collections. Vodafone Radio DJ also presents programmed collections of songs to the customer on mobile phone or PC. These collections will be created by local music experts around a theme (eg Christmas Hits, or the Best New Hip-Hop), be updated regularly, and will comprise about 15 songs.

Songs purchased on either mobile phone or PC will be available to download on both devices, with a separate high quality stereo copy being delivered individually to each. Personal settings and personal channels created on the mobile phone will also be accessible from the PC.

The Radio DJ service will be offered on the basis of a monthly subscription for unlimited listening to music on both mobile phone and PC. There will be no extra charge to the consumer for the data traffic needed to deliver the music to the phone or PC.

Vodafone Radio DJ will be launched in six European countries in the coming months, namely UK, France, Germany, Italy, Portugal and Spain.
It is intended it will then be rolled out to more than 20 countries worldwide over the following twelve months.

"This is the beginning of a new era in portable music. This partnership with Sony will drive Vodafone's strategy to become a leading global music provider. Vodafone Radio DJ is a revolutionary new way to discover personal music, anytime and anywhere, and we anticipate it will have widespread consumer appeal amongst our customers", said Lee Fenton, Director of Consumer Platforms at Vodafone.

"Subscribers to Vodafone Radio DJ can listen to all the music they like, and discover new music to love. Vodafone Radio DJ opens a world of music discovery and listening pleasure on both the mobile phone and on the PC", said Robert Ashcroft, Managing Director Sony NetServices and Senior Vice President Sony Europe.

NOTES TO EDITORS

For more information, please contact at Sony:

Jean-Baptiste Duprieu
Sony Europe
Tel: 0044 1932 817349
Martina Boyles Sony Europe
Tel: 0049 302515 5161

For more information, please contact at Vodafone:

Media Relations
Tel: +44 (0) 1635 664444

Investor Relations
Tel: +44 (0) 1635 664447

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets.
With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 53.43 billion (yen 7,160
billion) for the fiscal year ended March 31, 2005 and it employs approximately 151,400 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.03 billion (yen 1,613 billion) for the fiscal year ended March 31, 2005, based on an average market exchange rate for the same period of yen 134 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.87 billion for the fiscal year ended March 31, 2005.

About Sony NetServices
Sony Network Services Europe (SNSE) creates, develops and operates innovative content services for various media platforms such as mobile phones, home entertainment equipment and PCs. SNSE supports the Sony Corporate Goal of generating growth through device and content convergence.

Sony Network Services Europe has invented StreamMan (Music Personalization & Streaming to mobile phones). SNSE is currently operating three Content Services in Europe: StreamMan, CONNECT Europe and Tvtv. Sony NetServices, a 50/50 joint venture of Sony DADC and Sony Europe, was founded in April 2000.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

About Vodafone
Vodafone is the world's leading mobile telecommunications group with operations in 27 countries across 5 continents, as well as 28 partner networks. As at 30 September 2005, Vodafone had 171 million proportionate customers worldwide. For further information, please visit www.vodafone.com

Vodafone Group Plc

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